DesiRulez is a pirate website. In India, the Cinematograph Act 1952 and the Copyright Act 1957 prohibit unauthorized reproduction and distribution of films. Uploaders and downloaders can face fines (₹50,000 to ₹2,00,000) or imprisonment (up to 3 years). ISPs are also ordered to block such sites regularly.
The appeal of www.desirulez.com is obvious: Cost and Speed. For users who have cut cable cords, the site offers a centralized hub. If a movie releases in theaters on Friday, there is a high probability a shaky-cam version appears on Desirulez by Saturday morning. For many, this feels like "non-stop" access to the cinema.
From a technical perspective, DesiRulez utilizes a functional but utilitarian design, characteristic of many community-driven link sites.