Following the Sushant case, the Narcotics Control Bureau (NCB) launched a witch hunt against Bollywood’s elite. From Deepika Padukone’s alleged WhatsApp chats discussing "doob/weed" to the arrest of Kshitij Prasad (a producer) and the questioning of Sara Ali Khan, the "Bollywood drugs scandal" dominated headlines. Daily entertainment channels ran sting operations showing drug peddlers naming top stars. While the arrests eventually fell apart due to lack of evidence, the visual of top actresses being summoned by the NCB remains etched in public memory.

Today, traditional daily entertainment news is losing ground to YouTube channels and Instagram pages that dissect "tea" (gossip) in real-time. The "mega scandal" now breaks on Reddit or X (formerly Twitter) before a news channel can run a teaser.

Furthermore, with the rise of OTT platforms (Netflix, Amazon Prime), Bollywood stars are no longer just actors; they are brands. A scandal today affects not just a film’s box office but also brand endorsements, streaming deals, and stock prices of production houses. This has led to the rise of "crisis PR firms" that charge crores to drown a scandal, often by launching a different scandal against a rival star.

Perhaps the most enduring mega scandals daily entertainment and Bollywood cinema saga of the last five years is the Nepotism War.