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We have moved away from monolithic fame (movie stars) toward micro-fame (niche influencers). A dentist with a TikTok channel about dental hygiene might only have 50,000 followers, but those followers are highly engaged and trust the creator as an authority. This trust translates into high conversion rates for sponsors.

We are producing more entertainment and media content every minute than we produced in the entire year of 1950. This creates a massive discovery problem. Good content often goes unseen because it drowns in the noise. porn+music+video+teenie+gooners+1+goon+wall+verified

Search Engine Optimization (SEO) has become just as important for a Netflix documentary as it is for a lawyer’s website. Metadata (titles, descriptions, tags) determines whether an algorithm surfaces a video to the right audience. We have moved away from monolithic fame (movie

Pay-per-view. This persists for live sports, boxing matches, and highly anticipated theatrical releases. Apple and Amazon allow users to rent or buy individual movies here. We are producing more entertainment and media content

As tracking becomes more sophisticated, regulators are pushing back. The death of the third-party cookie on browsers like Chrome will force media companies to rely on first-party data. How do you personalize entertainment and media content without spying on the user? Contextual advertising (ads based on the content of the page rather than the user’s history) will likely make a comeback.