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What is next for Indonesian entertainment and popular videos?

On TikTok and YouTube Shorts, comedy skits are the most viral format.

Indonesia is the king of social commerce. Popular videos are no longer just for entertainment—they are for selling. Platforms like Tokopedia Play and Shopee Live have created a hybrid genre. A host doesn't just demo a hijab or skincare product; they sing, tell jokes, and orchestrate interactive games with viewers. These live-streamed videos generate billions of dollars annually and have turned regular sales clerks into national celebrities.

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