With restaurants closed, Korean and Western mukbangers pivoted to "Quarantine Cooking ASMR." Creators like Zach Choi saw their August 2020 uploads double in heat because viewers wanted the crunchiness of fried chicken without the risk of eating out.
ESPN’s doc aired in April/May, but the hot takes exploded on YouTube in August. Every commentary channel (from H3H3 to JxmyHighroller) posted breakdowns of Jordan’s psychology.
While not new in 2020, Lofi Girl (formerly ChilledCow) became the mascot of the quarantine.
With restaurants closed, Korean and Western mukbangers pivoted to "Quarantine Cooking ASMR." Creators like Zach Choi saw their August 2020 uploads double in heat because viewers wanted the crunchiness of fried chicken without the risk of eating out.
ESPN’s doc aired in April/May, but the hot takes exploded on YouTube in August. Every commentary channel (from H3H3 to JxmyHighroller) posted breakdowns of Jordan’s psychology.
While not new in 2020, Lofi Girl (formerly ChilledCow) became the mascot of the quarantine.