Her commercial work often outlasts her films. These are media assets as much as ads.
| Brand | Campaign | Why It's Culturally Relevant | |-------|----------|-------------------------------| | Slice (PepsiCo) | "Slice Ka Asli Taste" (2009–2015) | Defined "thirst marketing" in Indian ads. The jingle and her "aam khaas" dialogue are memes. | | Lux | "Filmy Star, Glowing Skin" (multiple years) | Parodied in Phone Bhoot – self-aware nostalgia. | | Manyavar | Wedding collection (2022–present) | Shifted from sexy to aspirational bride content. | | Nykaa | Face of Nykaa Fashion (2021–) | Her first deep-dive beauty tutorial series. | | Vivo | Smartphone ads with Ranbir Kapoor (post-breakup) | Meta-narrative of exes working together – gossip content gold. | www katrina kaif xxxcom
Content Focus: Visual spectacle, dance numbers, limited dialogue. Her commercial work often outlasts her films
Content Focus: NRI love stories, chemistry-driven narratives. Content Focus: Visual spectacle
Content Focus: Darker themes, character over glamour.