Theoretical Framework Vs Conceptual Framework Ppt May 2026

If you are building a PPT, you need a script to say while the slide is up. Here is the perfect explanation:

Slide: Theoretical Framework “Ladies and gentlemen, our study does not start from zero. We stand on the shoulders of giants. The Theoretical Framework is the existing lens we borrow from Dr. Smith’s 2018 work on behavioral economics. This tells us why consumers generally react to discounts.”

Click to next slide: Conceptual Framework “However, Dr. Smith didn’t study luxury handbags in Tokyo. So, we built a Conceptual Framework. As you see in this diagram, we predict that ‘Discount Depth’ will lead to ‘Perceived Scarcity,’ which exclusively leads to ‘Purchase Intention’ for our Japanese demographic. This is our map.”

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Questions to reflect on:

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The Definition: A structure of concepts and theories pulled from existing literature that provides a lens for your study. It is borrowed from prior scholars.

The Analogy for your PPT: “The Prescription Glasses.” You cannot see the data clearly without the glasses (theory). You did not invent the glasses; you borrowed them from an expert (e.g., Vygotsky, Piaget, Diffusion of Innovation). theoretical framework vs conceptual framework ppt

Key Characteristics to bullet on your slide:

Slide Text Example:

“The TF is the established reasoning that justifies why this problem exists.” If you are building a PPT, you need

By [Your Name]

If you’ve ever stared at your thesis proposal wondering, “Do I need a theory or a model?”—you are not alone.

One of the biggest stumbling blocks for graduate students is distinguishing between a Theoretical Framework and a Conceptual Framework. Questions to reflect on:

Here is the short answer:

To help you master this, I’ve broken down the key differences into a ready-to-use PowerPoint presentation. Use this blog post as your script and the headings as your slide titles.

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