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The "12 AIR" part of the keyword implies you aren't just getting the program; you are getting the Oxygen 3 sound library, the HALion One player, and 10GB of loops. Modern DAWs require separate downloads for content; the DVD release had it all in one box.
If you were a producer in 2010, installing this release was a rite of passage. Here is how it typically worked: Steinberg Cubase 5 DVDR AiRISO With Cubase V5 12 AIR
The final part of the keyword—"With Cubase V5 12 AIR" —is either a typographical echo or a reference to a specific bundle. The "12 AIR" part of the keyword implies