The phrase “everyone I fix” likely originates from a specific video series (possibly user-edited on fan platforms or promoted via trailers on Twitter/Reddit). The premise is simple yet effective:
A main character, either Lust or Lee, takes on a job—therapist, home renovator, personal trainer, or relationship coach. Their task: fix everyone in a particular house, office, or social circle. Each “fix” involves a one-on-one scene. By the end, the fixer has “helped” (i.e., had sexual encounters with) every character in the group.
In 2023, this formula became a goldmine on OnlyFans for several reasons:
Kendra Lust and Keiran Lee each produced their own version. Lust’s iteration often cast her as a sex therapist or life coach. Lee’s version featured him as a pool boy, mechanic, or house sitter who ends up fixing more than just appliances.
While exact figures are private, industry analysts estimated that Kendra Lust’s OnlyFans grossed over $3 million in 2023, with the “Everyone I Fix” series contributing at least 30% of that. Keiran Lee’s earnings were similar. onlyfans 2023 kendra lust keiran lee everyone i fix
Both creators leveraged the series to sell merchandise (caps with “I Fix Everyone” printed), personalized videos where they addressed fans as “broken” clients, and live “fixer” Q&A streams.
Moreover, the series allowed them to repackage content for other platforms like ManyVids and Clips4Sale under the same title, maximizing ROI per scene.
1. Chemistry and History: Kendra Lust and Keiran Lee are two of the most established names in the industry, having worked together frequently over the years. Their long-standing professional relationship translates into very natural on-screen chemistry. Unlike scenes with unfamiliar pairings, this video benefits from a sense of familiarity and comfort, allowing for more fluid interaction and authentic energy.
2. Performance Style:
3. Production Quality: Being a 2023 release from a top-tier creator, the production values are high. The lighting is generally soft and flattering, typical of Kendra’s brand, and the camera work focuses well on the performers without excessive shaking or awkward angles. It follows the standard high-quality "pro-am" or professional style associated with Kendra’s personal site.
While 2023 was lucrative, the social media treadmill took its toll. In a rare candid Instagram Live in July 2023, Lust discussed the "exhaustion of content saturation." The demand for short-form video (Reels/TikToks) requires constant shooting.
She revealed that her team now shoots "batch content"—one bikini photoshoot produces 50 pieces of social media content scheduled across six weeks. This industrial approach is the only way to survive the 2023 demand for daily posting without sacrificing mental health.
Instagram remained the "clean" gateway in 2023. Kendra Lust’s Instagram strategy focused almost exclusively on gym content and recovery. The phrase “everyone I fix” likely originates from
What makes the keyword especially intriguing is the mention of both names together. While Lust and Lee have performed together in the past (notably in mainstream parodies like This Ain’t Homeland), their 2023 OnlyFans collaborations were different.
In early 2023, Lee appeared on Lust’s OnlyFans page in a two-part series titled “Fixing the Neighbors.” The plot: Lust plays a neighborhood mediator who calls on Lee, a contractor, to “fix” the broken relationships and broken homes in a cul-de-sac. Each episode features a different neighbor. By the finale, Lust and Lee fix each other.
That series reportedly earned over $500,000 in pay-per-view sales across both pages. Fans coined the hashtag #EveryoneIFix to share memes and requests for sequels.
But the true genius was the open casting. “Everyone” included up-and-coming OnlyFans creators, retired stars coming back for cameos, and even amateur couples who won contests to appear. This turned the series into a community event. A main character, either Lust or Lee, takes
In the digital ecosystem of 2023, where adult entertainers are increasingly rebranding as digital entrepreneurs and lifestyle influencers, few have navigated the transition as seamlessly as Kendra Lust. Over a decade into her career, the Michigan-born star has defied the typical lifecycle of the industry. Instead of fading from the spotlight, Lust used 2023 as a pivot year—leveraging sophisticated social media content to not only maintain relevance but to expand her business empire.
This article dissects the specific strategies, platforms, and thematic shifts that defined Kendra Lust’s social media content and career throughout 2023, offering a case study in modern adult industry brand management.