Emirates

Macro By Szulc Now

The honest answer is no. Macro by Szulc is for the advanced hobbyist or professional who has already mastered 1:1 macro. Trying to jump into lens stacking and manual focus rails without understanding basic exposure (the exposure triangle) will lead to frustration.

However, for those ready to take the plunge, the Szulc methodology offers a portal into a world most humans never see. It is the difference between taking a photo of a bee and documenting the intricate geometry of its wing veins. macro by szulc

To understand the watches, you must first understand the founder. Macro by Szulc is the brainchild of independent designer and architect, Mateusz Szulc (pronounced Shoolts). Unlike traditional watchmakers who come from a horological background (think engineering or jewelry), Szulc comes from brutalist architecture and industrial design. The honest answer is no

Before launching Macro, Szulc spent a decade designing furniture and public installations in Warsaw and Berlin. His work focused on a simple question: How little can you remove before an object loses its function? However, for those ready to take the plunge,

This architectural background is critical. Szulc realized that most watch dials are cluttered with unnecessary text, redundant indices, and obtuse branding. He launched Macro by Szulc in late 2022 with a single mission: to treat the watch dial as a miniature architectural facade—where every line, angle, and gap serves a structural purpose.

Szulc is notoriously critical of harsh flash. His custom diffusers—often large, dome-like structures—are designed to wrap light around tiny subjects. "If you see a catchlight in the subject's eye," Szulc often says, "your diffuser is too small." The Macro by Szulc diffusion philosophy focuses on soft, shadowless light that reveals texture without creating glare.