These activities relate to managing platforms, IT infrastructure, or brands that connect users.
If your value proposition is the heart of your business and your customer relationships are the soul, then your Key Activities are the muscles and bones. They are the essential actions a company must perform to operate, survive, and thrive. key activities business model
In Alexander Osterwalder’s Business Model Canvas, Key Activities sit squarely in the infrastructure section, bridging what you promise (Value Proposition) with how you deliver it (Channels & Relationships). Without them, your model is just a drawing on a whiteboard. "What key actions do we need to take
Within the Business Model Canvas (created by Alexander Osterwalder), Key Activities answer the question: These are not merely a list of everything
"What key actions do we need to take to make our business model work?"
These are not merely a list of everything the company does (e.g., "payroll" or "cleaning the office"). Instead, they are the strategic actions required to: