Traditionally, "wellness" was often marketed as a hierarchy: a lifestyle achieved through gym memberships, diet culture, and aesthetic perfection. The modern definition has expanded to include eight dimensions of wellness: physical, intellectual, emotional, social, spiritual, vocational, financial, and environmental.
While the movement aims to improve mental health, it can sometimes backfire. The pressure to have a "positive body image" 100% of the time can become a new source of anxiety. If someone feels bad about their body, they may feel like they are failing at the "lifestyle." Traditionally, "wellness" was often marketed as a hierarchy:
There is a growing demand for diverse representation in fitness marketing. Consumers are responding positively to brands that feature plus-sized athletes, adaptive athletes (those with disabilities), and various ethnicities and ages in their campaigns. This signals that wellness is for everyone, not just the young and thin. The pressure to have a "positive body image"