2013 - Indosex

2013 was also the year beloved fictional couples imploded, teaching fans that love sometimes ends—messily.

2013 was the last full year before Tinder’s “swipe right” became a verb. Tinder had launched in 2012, but in 2013 it exploded on college campuses. Suddenly, romance was gamified. The meet-cute died; the algorithm was born. Bloggers and columnists spent 2013 debating whether this was liberation or apocalypse. Meanwhile, OkCupid and Match.com normalized online dating as just… dating. By December 2013, one in ten Americans had used a dating site or app. The romantic storyline was no longer how you met but how you swiped. Indosex 2013

While Indosex never reached the scale of later events like Tech in Asia’s conferences or Startup Asia, 2013 was a critical formative year: 2013 was also the year beloved fictional couples