To convince you that the search for this EPUB is worth your time, here are three counter-intuitive laws from Part 2 that you would not find in the first book:
Sometimes you buy the book on Amazon (Kindle) but want to read it on a non-Kindle device. Here is the legal, ethical way to get the EPUB: how brands grow part 2 epub
Note: Removing DRM for personal archiving is a legal gray area in some countries. Always check your local laws. To convince you that the search for this
Perhaps the most counter-intuitive lesson: For durables and services, there is no "loyalty program" effect. Heavy buyers exist, but they are heavy buyers of the entire category. You cannot lock them in. The EPUB dedicates 30 pages to proving why loyalty marketing in B2B is a tax on growth. Note: Removing DRM for personal archiving is a
If you work in B2B services, start here. The data on "repeat purchasing logic" will save you from building a CRM that doesn't drive growth. The EPUB’s ability to cross-reference footnotes is superior to print.