Directed by Joseph Kahn (who also directed "Without Me" and "Love the Way You Lie"), the music video for "We Made You" is a spectacle of impersonations and low-brow humor. With a reported budget of over $2 million, it features Eminem dressing up as several celebrities:
The video also includes a surreal cameo from Tracy Morgan (as a pimp) and Dr. Dre (playing a therapist). The climax of the video involves Eminem blowing up a wedding chapel with Sarah Palin and John McCain inside, demonstrating that in 2009, nothing was off-limits. eminem - we made you
The visual aesthetic is intentionally cheap and gaudy—a nod to the lowbrow celebrity gossip magazines of the era like Star and The Enquirer. It’s less a music video and more a 4-minute MADtv sketch. Directed by Joseph Kahn (who also directed "Without
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No discussion of Eminem - We Made You is complete without addressing the "Relapse accent." Throughout the song, Eminem raps in a strained, almost Caribbean-like inflection. For many listeners, this ruined the track. For others, it was a deliberate artistic choice to signify that "Slim Shady" is a different character than Marshall Mathers. The video also includes a surreal cameo from
In later interviews (notably with Vibe in 2010), Eminem said, "The accents... I tried to do too much with them." He effectively disowned the vocal style of Relapse, which is why "We Made You" remains a unique outlier in his discography.