Dutch Bros Employee Handbook Top

The term "Broista" is a trademark of Dutch Bros culture, signifying more than just a barista. The employee handbook establishes the premise that employees are the "fuel" of the company. The top directive of the handbook is not the quality of the coffee, but the quality of the connection. New hires are immediately introduced to the concept of "Dutch Luv"—a corporate ethos that mandates kindness and optimism as job requirements. The handbook frames the drive-thru window not as a transaction point, but as a stage for emotional exchange.

Beneath the sunshine and syrups, the handbook is ruthless about efficiency. Dutch Bros holds the record for the fastest drive-thru times in America (under three minutes). The handbook operationalizes this. dutch bros employee handbook top

2.1 The Look

2.2 Hair & Bling

2.3 The Attitude You can wear the shirt, but can you wear the smile? If you can't smile before 6 AM, this isn't your stand. The term "Broista" is a trademark of Dutch

| Level | Infraction | Consequence | | :--- | :--- | :--- | | 1 | Minor (tardy, uniform, phone use) | Verbal warning (logged) | | 2 | Repeat minor / quality failure | Written warning (signed) | | 3 | Major (insubordination, cash mishap) | Final written warning + suspension (1 shift) | | 4 | Critical (theft, violence, harassment) | Immediate termination | harassment) | Immediate termination |