No viral veiled figure escapes scrutiny. Tante Daisy Bae has faced two main criticisms:
Unlike the typical influencers who dominate the beauty or food vlogging niches, Tante Daisy Bae arrived on the scene with a persona that is both familiar and revolutionary. She is often portrayed (or presents herself) as a middle-aged, motherly figure—hence the “Tante” (Auntie)—who dons a classic, modest jilbab. On the surface, she looks like the neighbor next door or the relative who brings ketupat during Lebaran.
However, her content immediately subverts expectations. Instead of cooking tutorials or religious sermons, Tante Daisy Bae dives headfirst into the glitzy, sometimes chaotic world of modern lifestyle and entertainment. From reviewing the latest drakor (Korean dramas) with uncensored, spicy commentary to unboxing luxury goods while giving down-to-earth financial advice, she creates a juxtaposition that is impossible to ignore.
Her viral moment came from a short video where she combined a serious discussion about hijab ethics with a hilarious critique of a trending TikTok dance challenge. Within 24 hours, the clip had been shared across WhatsApp groups, Instagram Stories, and Twitter feeds. The caption often read: “Bukan cuma jilbabnya yang syar’i, tapi omongannya juga nyesek” (It’s not just her hijab that’s modest, but her words really hit hard).
Of course, with virality comes controversy. Tante Daisy Bae has faced significant backlash from conservative netizens who argue that a wanita berjilbab should not be engaging in ghibah (gossip) or discussing entertainment lifestyles that include non-Islamic elements like music or dating.
One viral tweet read: “Jilbabnya Daisy Bae cuma aksesoris. Hatinya belum berjilbab.” (Daisy Bae’s hijab is just an accessory. Her heart isn’t veiled.) Deepthroat Tante Daisy Bae Wanita Berjilbab Viral
In response, Tante Daisy Bae released a poignant 15-minute video titled “Jilbab Itu untuk Siapa?” (Who is the Hijab For?). Without cursing or raising her voice, she explained:
“Saya pakai jilbab karena perintah Allah, bukan karena lo. Saya bahas artis bukan berarti iman saya turun. Jangan nyamain dosa ghibah saya dengan dosa sombong lo.”
(I wear the hijab because God commanded it, not because of you. Me discussing celebrities doesn’t mean my faith decreases. Don’t equate my sin of gossip with your sin of arrogance.)
This response went viral again, earning her respect from moderate Muslims and even non-Muslims who appreciated her defense of personal religious autonomy.
Tante Daisy Bae’s lifestyle segment focuses on aspirational modesty. Unlike Western lifestyle influencers who prioritize luxury goods, her brand emphasizes: No viral veiled figure escapes scrutiny
Entertainment Format: She utilizes the "confidante" format. The camera is a close friend. She whispers, laughs loudly, and often breaks the fourth wall. This fosters para-social intimacy, making viewers feel they are sitting with their own fun aunt.
At the end of the day, Tante Daisy Bae is a mirror. She reflects the contradictions of modern Indonesian society—a society that is deeply religious but also obsessed with K-pop; that values modesty but loves luxury; that preaches against gossip but shares celebrity news in family WhatsApp groups.
Her virality is not an accident. It is an outcry. It is the voice of millions of wanita berjilbab who are tired of being told that their scarf defines their entire personality. They want to talk about movies, fashion, and scandals without being labeled as "less religious."
Tante Daisy Bae gives them permission to be complex. She says, “Yes, I pray five times a day. Yes, I love drama. Both can be true.”
Despite her success, the road ahead is not smooth. The algorithm is fickle. What is "fresh juxtaposition" today becomes "old gimmick" tomorrow. Additionally, as she grows richer and more famous, she risks losing the emak-emak authenticity that made her famous. Fans have already started noticing that the "rattan sofa covered in plastic" in her newer videos is suspiciously clean and expensive-looking. “Saya pakai jilbab karena perintah Allah, bukan karena lo
Moreover, the conservative backlash is persistent. A coalition of religious organizations recently published a list of "inappropriate hijabi influencers," and Tante Daisy Bae was at the top. They argue that her normalization of gossip and pop culture is more dangerous than open defiance of religious rules because it slowly erodes moral boundaries.
In response, Tante Daisy Bae has hinted at a rebranding towards more educational content. She recently launched a series called “Fiqh of Being Famous” where she discusses Islamic rulings on fame, money, and influence. Whether this is genuine evolution or a PR shield remains to be seen.
In Indonesia, the world’s largest Muslim-majority country, the wanita berjilbab is a common sight. Yet, for a long time, mainstream lifestyle and entertainment media portrayed veiled women in a limited way—either as strictly religious figures (ustazah) or as background characters. Tante Daisy Bae breaks that mold.
She is part of a growing movement of "Hijabfluencers" who refuse to be pigeonholed. Her virality can be attributed to three key factors:
Tante Daisy Bae has directly influenced casting and content strategies: