Chhupi Nazar -2022- Kooku Original -

| Feature Module | Description | User Benefit | Platform Benefit | | :--- | :--- | :--- | :--- | | "Chhupi Eye" Mode | Toggle during playback. Circles appear on screen. Tap them to "catch" hidden details (e.g., a reflection, a shadow, a whispered phrase not in subtitles). | Feels like a detective; adds replay value. | Increases time spent per episode (Avg. session +15%). | | Nazar Score | A dynamic score (0-100) at the end of each episode, based on how many hidden objects/whispers you caught. | Sense of mastery & competition. | Drives re-watches to improve score. | | Side-Gaze Timeline | A visual timeline of the episode showing "hotspots" where hidden clues appear. Friends can tap on each other's timelines to compare findings. | Social bragging rights & collaboration. | Boosts social sharing & user retention. | | Director's Cut Clips | Unlock short BTS clips (e.g., "How we shot the mirror scene") when you achieve Nazar Score > 80 on an episode. | High-value reward for loyal viewers. | Increases episode completion rate. |

Upon its release in July 2022, Chhupi Nazar garnered a 9.2/10 rating on KooKu’s internal tracker and an 8.7/10 on IMDb. Chhupi Nazar -2022- KooKu Original

The series was also an official selection at the 2023 MAMI Mumbai Film Festival in the OTT Spotlight section. | Feature Module | Description | User Benefit

KooKu, known for vertical, snackable content aimed at Gen Z and Millennials, took a massive risk with Chhupi Nazar. Most KooKu Originals up to 2022 were 3-minute comedies or relatable relationship dramas. But Chhupi Nazar ran for 12 episodes, each averaging 7–9 minutes—an eternity for the platform. The series was also an official selection at

Yet, it worked. Why?

The series proved that a KooKu Original could be arthouse. It garnered 18 million views in its first week, not through viral hooks, but through word-of-mouth about its "haunting beauty."