The definition of "popular" has fragmented. A studio no longer needs a $200 million box office opening to be popular; they need subscriber retention. This has led to a golden age of niche productions.
Universal has found immense success with themed franchises, particularly their Fast & Furious saga (pure adrenaline) and the revived Jurassic World series. However, their most "popular" recent production isn’t live action—it’s animation via Illumination: The Super Mario Bros. Movie proved that video game adaptations can shatter records when done with respect for the source material. brazzers bonnie blue over the edge 25072
The industry is consolidated into major conglomerates that control the vast majority of intellectual property (IP). The definition of "popular" has fragmented