Ben Settle Email Players 1 15 Portable -

The modifier "portable" is the most important part of this keyword search. Why would a digital document need to be portable?

In the marketing underground, "portable" usually means one of two things: ben settle email players 1 15 portable

Ben Settle is known for hating "fluff." He prefers you read his material while standing in line at the grocery store or waiting for a coffee—hence the demand for a portable version that doesn't require logging into a private membership site. The modifier "portable" is the most important part

Settle argues that people save boring emails for "later" (and never read them). But if you send an email that pisses them off or educates them violently, they print it out or save it to a "Ben Settle" folder. The "1.15" issue is famous for teaching how to write emails people keep in their pocket (portable), literally carrying your sales arguments with them to the water cooler. Ben Settle is known for hating "fluff

How to sell when you are sending content emails?

During the era of ClickFunnels (1.0), everyone told you to build elaborate 7-step funnels. Settle used Issue 1.15 to argue that a single, well-crafted portable email sent to a small list will outsell a complicated funnel every time. He calls it "Caveman Commerce"—direct, blunt, and easy to consume on a mobile screen.