To understand Indian lifestyle content, one must start with Dinacharya (daily routine)—a concept rooted in Ayurveda that dictates that a healthy life is a rhythmic life.

The Indian wardrobe is a political, social, and environmental statement.

Modern Indian homes are rejecting the dusty, overcrowded altar. The trend is "sustainable spirituality"—using brass or copper idols (anti-microbial properties), avoiding plastic flowers, and using clay diyas (lamps) that can be returned to the earth.


Corporate India no longer looks purely like London or New York. "Business Casual" in India now includes: