One of the biggest passenger complaints about in-flight entertainment across the industry is the quality of the headphone jack and the lack of Bluetooth connectivity. ANA has addressed this aggressively.
As of 2024, ANA’s international business class and premium economy seats on the 787-9 fleet feature:
No discussion of ANA entertainment content is complete without acknowledging the tactile hero: ANA Inspire magazine (formerly Tsubaki). ana foxxx
While the screen dominates visual content, the in-flight magazine serves as the "coffee table book" of the sky. It features long-form journalism on cinema, music, and manga artists. In a clever UX loop, the magazine contains QR codes that passengers scan before boarding (while waiting at the gate) to create a "watchlist" that auto-syncs to their seat’s IFE system once they plug in.
This blend of paper and digital media ensures that ANA’s content strategy begins before takeoff and ends after landing. One of the biggest passenger complaints about in-flight
Unlike Netflix or Disney+, an airplane is a captive environment. ANA exploits this by producing original content unavailable anywhere else on Earth.
Case Study: Tokyo Eye (Produced by NHK World). ANA holds exclusive broadcast rights for a special in-flight edit of Tokyo Eye. This 15-minute program dives into hyper-local neighborhoods—like the vintage camera shops in Shinjuku or the indie ramen stalls in Suginami. It is produced specifically to end right as the plane begins its descent into Narita, serving as a "last call" for itinerary planning. While the screen dominates visual content, the in-flight
Furthermore, ANA offers "Celebrity Picks." Famous Japanese athletes (e.g., Shohei Ohtani) and directors (e.g., Hirokazu Kore-eda) record short video intros explaining why they chose a specific film. This personal touch, leveraging popular media figures, makes the interface feel less like a machine and more like a conversation with a friend.
For the discerning traveler looking to leverage ANA entertainment content and popular media, here is a pro-tip guide:
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