| Metric | FY 2025 (Actual) | FY 2026 (Projected) | YoY % Δ | |--------|------------------|---------------------|--------| | Total Revenue | $2.1 M | $2.5 M | +19 % | | Content Production | $945 k (45 %) | $1.1 M (44 %) | +16 % | | Events & Experiences | $630 k (30 %) | $770 k (31 %) | +22 % | | Merchandise | $315 k (15 %) | $375 k (15 %) | +19 % | | Digital Subscriptions/Ads | $210 k (10 %) | $250 k (10 %) | +19 % | | EBITDA | $280 k | $340 k | +21 % | | CapEx (Studio upgrade) | $150 k | $100 k | –33 % |
Assumptions: 5 % price increase on merch, 10 % growth in event ticket price, 25 % lift in ad‑revenue from new YouTube channel. 1st studio siberian mouse msh 45 masha blowjob hq 465 hot
| Strengths | Weaknesses |
|-----------|------------|
| • Strong, memorable brand story (“Siberian Mouse”).
• Integrated physical‑digital ecosystem.
• Founder expertise in creative & tech.
• Prime downtown location (high foot traffic). | • Limited brand awareness beyond city core.
• Capital‑intensive studio equipment.
• Small team (10‑12 core staff) → capacity constraints. |
| Opportunities | Threats |
| • Expand to satellite “Mouse‑Pods” (pop‑up labs).
• License the “Siberian Mouse” IP for gaming or animation.
• Partner with sustainable fashion brands for co‑branded merch.
• Leverage AR filters on TikTok/Instagram to drive virality. | • Rapidly changing social‑media algorithms.
• Competitors with deeper pockets entering experiential space.
• Supply‑chain volatility for merch materials.
• Potential regulatory changes around AR/VR data privacy. | | Metric | FY 2025 (Actual) | FY
Our entertainment calendar is a living, breathing organism—always shifting, always surprising. | Strengths | Weaknesses | |-----------|------------| | •
